Global redesign of Converse.com. From a traditional e-commerce site to a platform for discovery, easy shopping, and cultivating relationships.

Role: Lead Experience Designer, Strategy
Client: Converse
Agency: R/GA
Year: 2017-2018

Collaborators

ECD: Una Walsh CDs: Gabriel Cheung, Karen Bonna Rainert, and Gene Lu. Visual: Jean-Lou Renoux, Chiayu Chang, Han Song, Woohyun Lim, and Kevin Lai. XD: Mikaila Weaver, Terrence Ma, Catherine Rosenwald, and Natasha Sligh. Copy: Kendra Jones and Leah Alfonso.