Fertility Friendly Lube

Developed and brought to market Modern Fertility’s Fertility Friendly Lubricant.

Role: Creative Direction, Strategy, Packaging, Product Design

Year: 2021

The formulations currently on the market aren’t meeting user needs and the look and feel of the products lean clinical, some overly medical. Think: Yeast infection treatment. They don’t look or feel like something you’d want to use during sex.

Our goal was to elevate fertility friendly lube to something that feels clean and trustworthy enough to put in your body, yet sexy and fun enough to use during sex.

Photography: Yana Sheptovetskaya
Renderings: Daniel Lloyd
Packaging: Zed Yasay, Ciello Tuazon
Product development: Keaton Bedell