A flexible e-commerce system for Samsung designed to support each shopper throughout their unique purchase journey.
Role: Senior Experience Designer
Client: Samsung
Agency: R/GA 
Year: 2017



We created a component-based system using content blocks, that when stacked, form templates across the site. 



Personalization and segmentation influences how content blocks stack, creating a unique shopping experience for each customer.



Ⓒ Lillie Ferris 2019
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